Lead Generation
A lead generation campaign is the way to convince someone to share their information usually in the form of an email address, name & mobile number in exchange with valuable content, information, a free trial or product they might want or need.
Few things we need to supervise while running the campaign are – Set of target audience, Objective of campaign, Budget and Content / Offer we furnished with.
Agenda of Lead generation is to reach out to that person and transform them to be your customers.