Why Email Marketing Is Important?
Your Customers Love E-mails
One of the main reasons why email marketing should be used by businesses is that consumers like email. With the minimal advertisement expenditure of small companies, they can’t afford to invest needless efforts on marketing strategies.
Social media is a great place for small companies to engage with consumers, but marketers often cannot profit from the organic influence that they want. However, social networking isn’t the only solution. Email offers a medium for business-people and leads and prospective clients.
Consumers are eager to connect with the company via email. Also, it is possible for this cause. People signed up for your email list and they hoped to hear from you. So, it is up to the business to provide those bits of information on a healthy basis. Your customers want to hear something about the products and advertising or discounts.
Email Marketing > Social Media Marketing
Don’t get us wrong with this! Social media is incredibly critical to every advertisement plan. Social networking is an outstanding channel for engaging and sharing with your followers. It will help you accomplish your goals.
The fact to be noted is: the success of the marketing channel also depends on the industry of the company. If you are a local store selling shoes to teens than definitely social media is the shot. However, in most other industries- In the course of turning individuals into clients, email marketing is the fastest route to go.